Winter care: we are into the colder months. Protect newly planted or tender specimens from hard frosts, and hold off planting out until the frost risk has passed.
Prunus incisa f. yamadei is the pure white form of the Fuji cherry. Masses of small, single, bell-shaped flowers open from green buds in early spring, and because the calyx behind each flower is green rather than red, the blossom reads as a clean, luminous white with no pink tint at all. It holds the RHS Award of Garden Merit, and the form was found near Mount Fuji and recorded in 1916.
Hardiness and seasons. Rated H6 (-20 to -15C), it is hardy throughout the UK. The deeply toothed leaves that give Prunus incisa its name follow the flowers, turning glowing orange and red in autumn, and the early blossom is a valuable nectar source for waking bees.
In the garden. Grow it as a blossom specimen in a lawn or border where the white show reads against dark evergreens or a clear sky. It suits Japanese-style plantings and exotic borders, and being slower and smaller than most flowering cherries it fits gardens that could never take a full-sized tree. For something smaller still, see the dwarf 'Kojo-no-mai'.
Live Arrival Guarantee
All plants are covered by our 7-day live arrival guarantee. We pack every order in protective, sustainable packaging designed to keep your plants safe in transit, and every plant is checked before it ships. On the rare occasion something is not right on arrival, we will make it good, provided the plant is still in its original nursery pot.
Ordering in autumn or winter? Many hardy exotics arrive dormant or cut back right now. This is normal, and the best time to plant.
Seasonal by nature: what to expect
Grown outdoors, the way nature intended. Weather-tested and hardened in real UK conditions, so they thrive in your garden. A few marks on the older leaves are normal, the sign of a tough, real plant rather than a flaw.
It follows the seasons. Depending on when you order, your plant may arrive cut back, dormant or leafless. That's healthy: dormancy is the ideal time to plant.
Posted, not posed. Big leafy plants like bananas and gingers may be trimmed or gently folded to travel safely. It does the plant no harm, and it powers away again in spring.
Not sure what to expect from yours? Dormant, cut-back or weather-marked plants are all perfectly healthy and normal.
Read what to expect through the seasons
Delivery and returns
See all delivery pricing tiers
Based on your basket total, confirmed at checkout. Free delivery: Economy over £60 · Standard over £100 · Express over £150.
Order by 1pm Monday to Friday for same day dispatch. Every plant travels in protective, plant-safe packaging with tracked delivery.
Outdoor plants are sold by the size of their pot — measured in litres, with the pot diameter in cm.
A larger pot means a more established plant for quicker impact in the garden; a smaller pot is better value and
soon catches up once planted out.
9cm · 0.5L
Young plant
A young, vigorous plant and the most economical way to build up a planting. Give it a season or two and it will romp away.
~13cm · 1L
Starter
A well-rooted young plant, ready to grow on in a border or container. Great value for filling space over a season or two.
~15cm · 2L
Established
A bushier, more established plant with a developed root system — a dependable middle ground that suits most gardens.
~17cm · 3L
Garden ready
A strong, garden-ready plant that establishes quickly and makes a visible difference in its very first season.
~19cm · 5L
Instant impact
A larger, fuller specimen for immediate presence — ideal when you want the planted look straight away.
21cm+ · 7.5L+
Specimen
A mature, substantial specimen — the quickest route to an established, fully planted-up feel.
Pots that fit this plant
We recommend
How to care for White Fuji Cherry
Plant me in full sun and the coldest UK winters do not worry me.
In their words
What our customers say
EP
Emily P.
Arrived just like the photos - maybe even fuller. Healthy, well-acclimated, and straight into my collection with no issues.
JR
James R.
Flawless leaves, stunning variegation, and clearly cared for by experts. It’s already a talking point in my home office.
SL
Sophie L.
Hard to find rare plants that are pet-safe. Ours arrived in perfect condition and looks amazing without any worry.
Get to know me
About White Fuji Cherry
Prunus incisa f. yamadei needs full sun and moist but well-drained soil. It is very hardy, standing the coldest UK winters outdoors.
Full sunSouth-facingWest-facingEast-facingExposedSheltered
Full sun, in an open or lightly sheltered position.
Soil
ChalkClayLoamSandMoist but well-drainedWell-drainedAcid pHAlkaline pHNeutral pH
Most soils with decent drainage, including chalk and clay, acid to alkaline; avoid ground that is very wet or very dry.
Watering
Water regularly through the first two growing seasons, especially in dry spells, then only in drought. Keep a young potted plant evenly watered.Read moreShow less
Water regularly through the first two growing seasons, especially in dry spells, then only in drought. Keep a young potted plant evenly watered.
Mature size
Height4 to 8m (slow; around 4m in 20 years)
Spread4 to 8m (around 3m in 20 years)
Reaches full size in 20 to 50 years
Growth habit
Bushy
Flowering
JFMAMJJASOND
March to April · White
Foliage
Deciduous
Pruning
Pruning group 1: it needs little to no pruning. Remove damaged or crossing shoots only, in summer, when cherries are least at risk of silver leaf infection.
Toxicity
As with other cherries, the leaves, stems and seeds contain cyanogenic glycosides and are toxic to dogs, cats and horses if eaten, especially when wilted; the ripe fruit pulp is the exception.
Native range
Japan (near Mount Fuji, recorded 1916)
Family
Rosaceae
Also known as
Prunus incisa f. yamadei
Genus
Prunus
Good to know
Frequently Asked Questions
How is it different from 'Kojo-no-mai'?
'Kojo-no-mai' is a true dwarf shrub to about 2m with zig-zag twigs and pink-tinted flowers. Prunus incisa f. yamadei grows slowly into a small umbrella-shaped tree and its blossom is pure white, opening from green buds with no pink at all.
Is 'Yamadei' a cultivar name?
The RHS treats the plant as the botanical form Prunus incisa f. yamadei, with Prunus incisa 'Yamadei' and Prunus yamadae as synonyms. Suppliers sometimes misspell it 'Yamadaii'.
How big does it get?
It is slow growing, reaching roughly 4m tall by 3m wide in 20 years and eventually 4 to 8m over several decades. It can be kept smaller with light summer pruning.
Can I grow it in a pot?
A young plant grows happily in a large container of loam-based compost for several years, but it will ultimately want open ground.
Does it have autumn colour?
Yes, the deeply toothed leaves turn bright orange and red in autumn, and small dark red fruits sometimes follow the flowers.
Is it good for pollinators?
Yes. The blossom opens in early spring when little else is flowering, so it is a valuable nectar and pollen source for queen bumblebees and early solitary bees.
Are your plants treated with pesticides?
We aim to avoid using pesticides where possible, but we can't control the whole supply chain.
If the plant is going into a vivarium, terrarium or aquarium with live animals, rinse the leaves and roots well, remove any soil and let the plant dry out before adding it. We'd also suggest keeping it away from animals for a month first.
Can I see a photo of the exact plant I'll receive?
We're not able to send photos of individual plants or let you choose a specific one, as plants are selected by our team when your order is packed. Our photos show the variety and the kind of plant you can expect, and yours may vary a little in height, shape or fullness.
If a size has a code next to it, such as 9cm / B2, you're buying the exact plant pictured.
Does my plant come with a pot?
Your plant will arrive in its nursery grow pot — the plastic pot it's been growing in. We don't include a decorative pot as standard, and there's a good reason for that: it means you get to choose one that fits your space and style, rather than being stuck with something that doesn't suit your home.
It also means you're not paying extra for a pot you might not want. The nursery pot is perfectly fine to keep your plant in for a while, just pop it inside a decorative cover pot or cache pot and you're good to go. When you're ready to repot (usually after a growing season or when roots start poking out the bottom), you can move it into something more permanent with fresh soil.
If you're not sure what size cover pot to go for, check the pot selector tool listed above, you'll want a decorative pot that's a centimetre or two wider than that to give it a comfortable fit.
How big will my plant be when it arrives?
Every plant on our site includes the pot size (e.g. 12cm) and, where possible, an approximate height. That's the most reliable way to set your expectations, photos can sometimes make a plant look larger or smaller than it really is.
If you're thinking "that sounds quite small for the price," here's something worth knowing: younger, smaller plants almost always adapt better to your home than larger ones. They adjust faster to your light and humidity, put out new growth more quickly, and tend to establish stronger root systems long-term. A plant that grows into your space will usually outperform one that was already big when it arrived.
That said, every plant is an individual. The one you receive may vary slightly in height, shape, or fullness compared to the photo, that's the nature of living things, not a quality issue. We select healthy, well-established specimens, and if you ever feel your plant doesn't match what you were expecting, just get in touch and we'll take a look.
What makes your plants different from the supermarket or garden centre?
There's a big difference between a plant that's been sitting under on a retail shelf and one that's been looked after and cared for by people who specialise in exactly this.
Our plants are grown in house or sourced from specialist nurseries, many of them varieties you simply won't find at your local garden centre or supermarket. Before anything leaves us, it's checked over by our horticultural team to make sure it's healthy, well-rooted, and ready to thrive in your home. We're not shifting volume off a pallet, we're choosing plants we'd want to keep ourselves.
When you buy from a supermarket, you get a plant and a generic care label. When you buy from us, you get the knowledge that comes with it, detailed care guidance, a team you can actually contact if something isn't going right, and the confidence that what's arriving has been looked after properly from the moment it was grown to the moment it reaches your door.
We're a specialist nursery first, not a retailer that happens to sell plants. That's the difference, and you'll see it the moment you open the box.
What should I do when my plant arrives?
First things first, unbox it as soon as you can. Plants don't love being in dark boxes any more than you would, and the sooner yours is out and breathing, the better.
Remove all the packaging carefully, give the soil a check with your finger, and water lightly if it feels dry. Then find it a spot with appropriate light, but avoid putting it straight into harsh direct sun or next to a radiator. Think of it like arriving somewhere new after a long journey: it needs a moment to adjust.
It's completely normal for your plant to look a little tired or droopy after transit. This is called transit stress, and most plants bounce back within a week or two. You might see a yellow leaf or some drooping, don't panic, and resist the urge to overwater or start repotting straight away.
Our advice for the first couple of weeks: leave it in its nursery pot, water it only when the top layer of soil feels dry, and let it acclimatise to your home's light, temperature, and humidity. Once it's settled in and showing signs of new growth, you can think about repotting or moving it to its permanent spot.
Every plant we sell comes with a care guide on the product page so you'll know exactly what it needs going forward. And if anything doesn't look right, get in touch with our team, we're always happy to help.
Will my plant survive being shipped?
Yes! and we go to serious lengths to make sure of it. Every plant is hand-packed by our team with protective wrapping and secure, custom-designed boxes to keep it stable and safe in transit. We've shipped hundreds of thousands of plants across the UK and our packaging methods have been refined over years to handle the bumps and jolts of delivery.
During colder months, we monitor weather forecasts and offer heat packs where needed to protect against frost. In extreme conditions, we may hold your order for a day or two rather than risk sending it out, we'd rather you wait an extra day than receive a stressed plant.
That said, plants are living things, and the occasional transit wobble can happen. If your plant arrives damaged or isn't in the condition you'd expect, just get in touch within 7 days with a photo, and we'll make it right, whether that's a replacement or a full refund. No fuss.
The short version: we treat every box like it's going to someone who really cares about what's inside, because it is.
Every order is hand-packed in eco-friendly, protective packaging - refined through thousands of deliveries to ensure your plant arrives healthy, hydrated, and looking its best.
Backed by our Live Arrival Guarantee.
Perfect for Gifting
From rare collector’s pieces to easy-care favourites, our plants arrive fully potted and ready to enjoy. Add a personalised note at checkout for a thoughtful finishing touch.
Delivered fresh, beautiful, and gift-ready.
Sustainability at Heart
All plants are ethically sourced from trusted growers, never wild-collected. Every order ships carbon-neutral in minimal-waste packaging.
