Hoya


Hoya is one of the most beloved houseplant genera among collectors, prized for their waxy, architectural foliage and the extraordinary fragrance of their clustered star-shaped blooms. Native to Asia and Australasia, Hoyas suit everything from hanging baskets to trained shelves and tabletops.

Our Hoya collection spans popular favourites like Hoya carnosa and Hoya bella through to rarer collector finds. Each plant is selected for health and vigour, ready to flourish in your home.

164 products

    164 products
    Hoya cinnamomifolia Plants GrowTropicalsSale

    Hoya cinnamomifolia

    £19.99 £22.99
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    Expand your Hoya collection with GrowTropicals

    Cherished for their easy-care nature and beautifully fragrant flowers, Hoyas are celebrated among both new plant parents and experienced collectors. Our collection features beloved favourites such as Hoya linearis, Hoya bella, and Hoya carnosa compacta, each with its own unique charm. New varieties are added regularly so there is always something fresh to discover.

    Hoya care: easy and rewarding

    Hoyas are well suited to the typical British home. They prefer bright indirect light but tolerate lower light levels, making them versatile across most rooms. Water when the top inch or two of compost has dried out, and reduce watering in winter when the plant rests. Good drainage is important, so we recommend using our Premium Hoya Potting Mix, a peat-free blend with excellent drainage and natural nutrition from worm castings. Hoyas are slow-growing but long-lived, and a well-cared-for plant will reward you for many years.

    The famous Hoya flower

    The blooms of a Hoya are one of the great pleasures of houseplant growing. Clusters of small, perfectly formed, star-shaped flowers appear on a spur called a peduncle, and they fill a room with a rich, sweet fragrance that is strongest in the evening. Do not remove spent flower spurs, as new blooms will continue to form from the same point season after season. Flowering is encouraged by giving the plant a cool, drier rest period in winter and bright light through spring and summer.

    Popular and rare Hoya varieties

    Beyond the well-known Hoya carnosa, our range includes an ever-growing selection of collector-grade varieties. Hoya kerrii, the heart-leaved Hoya, is a popular gift plant. Hoya linearis offers extraordinary soft, trailing leaves quite unlike any other Hoya. If you are looking for something truly unusual, check back regularly as we add new varieties each month sourced from specialist growers and our own curated network.

    Frequently Asked Questions

    Hoyas, also known as Wax Plants, are a genus of tropical plants native to Asia and Australasia. They are popular houseplants prized for their thick, waxy leaves, trailing or vining growth habit, and extraordinary clusters of star-shaped fragrant flowers. With hundreds of species and cultivars available, they range from compact tabletop plants to long trailing vines suited to hanging baskets and shelves.

    Hoyas are forgiving and adaptable. Place them in bright indirect light for best growth and flowering, though most tolerate moderate light. Water when the top inch or two of compost has dried out, then water thoroughly and allow to drain fully. Reduce watering in winter. Use a free-draining potting mix to avoid soggy roots. Feed lightly in spring and summer with a balanced houseplant fertiliser. Hoyas prefer to be slightly root-bound and do not need repotting often.

    Hoyas are generally considered non-toxic to cats and dogs, making them one of the better choices for pet-friendly homes. That said, ingesting any houseplant can cause mild stomach upset in some animals, so it is always best to keep plants out of reach of curious pets. Browse our full pet-safe plant range for more great options.

    The most common reasons a Hoya fails to flower are insufficient light, too much warmth in winter, or the plant being too young. Hoyas flower best when given bright indirect light, a slightly cooler and drier rest period in winter, and allowed to become somewhat root-bound. Most Hoyas need to reach a certain level of maturity before they flower for the first time. Patience is key as a well-established plant can produce blooms for decades.

    Yes, Hoyas generally flower better when their roots are fairly snug in their pot. This is one houseplant where you do not need to rush to repot. When you do repot, choose a pot only one size larger and use a free-draining mix specifically formulated for Hoyas. Repotting into too large a container increases the risk of overwatering and can delay flowering.

    A healthy Hoya can flower once or even twice a year, typically in spring and summer when light levels are higher. The flowers emerge from persistent structures called peduncles or spurs. It is important not to remove these after flowering, as the same spur will produce new flower clusters in subsequent seasons. Fragrance is often strongest in the evening, so positioning your Hoya where you spend time at night makes the most of its scent.