Cherished for their easy-care nature and beautifully fragrant flowers, Hoyas are celebrated among both new plant parents and experienced collectors. Our collection features beloved favourites such as Hoya linearis, Hoya bella, and Hoya carnosa compacta, each with its own unique charm. New varieties are added regularly so there is always something fresh to discover.
Hoya care: easy and rewarding
Hoyas are well suited to the typical British home. They prefer bright indirect light but tolerate lower light levels, making them versatile across most rooms. Water when the top inch or two of compost has dried out, and reduce watering in winter when the plant rests. Good drainage is important, so we recommend using our Premium Hoya Potting Mix, a peat-free blend with excellent drainage and natural nutrition from worm castings. Hoyas are slow-growing but long-lived, and a well-cared-for plant will reward you for many years.
The famous Hoya flower
The blooms of a Hoya are one of the great pleasures of houseplant growing. Clusters of small, perfectly formed, star-shaped flowers appear on a spur called a peduncle, and they fill a room with a rich, sweet fragrance that is strongest in the evening. Do not remove spent flower spurs, as new blooms will continue to form from the same point season after season. Flowering is encouraged by giving the plant a cool, drier rest period in winter and bright light through spring and summer.
Popular and rare Hoya varieties
Beyond the well-known Hoya carnosa, our range includes an ever-growing selection of collector-grade varieties. Hoya kerrii, the heart-leaved Hoya, is a popular gift plant. Hoya linearis offers extraordinary soft, trailing leaves quite unlike any other Hoya. If you are looking for something truly unusual, check back regularly as we add new varieties each month sourced from specialist growers and our own curated network.