Content Marketing Assistant

GrowTropicals is an award-winning UK-based online retailer of houseplants. We’re passionate about making plant collecting accessible while building a brand that genuinely connects with the plant community.

As we continue to grow, we’re looking for a confident and creative Content Marketing Assistant to support our digital presence across website, SEO, blogs, and social media.

This is an exciting opportunity for someone who loves plants, storytelling, and digital marketing and wants to grow their skills within a fast-moving, creative brand.

As a Content Marketing Assistant, you’ll help shape how GrowTropicals shows up online. You’ll create engaging, informative content, support SEO initiatives, and work closely with marketing and horticulture teams to translate plant knowledge into accessible, inspiring storytelling.

You’ll play a key role in building content that educates, inspires, and connects with our community.

Key Responsibilities

• Assist the team with the creation and editing of website content, including blogs, product descriptions, guides, and landing pages.
  Support SEO strategy through keyword research, content optimisation, and internal linking.
• Assist with planning and creating social media content across platforms (Instagram, TikTok, Facebook and more).
• Contribute to content calendars aligned with campaigns and seasonal themes.
• Work with the horticulture team to translate plant expertise into engaging, customer-friendly content.
• Collaborate with the marketing team to support brand and commercial goals.

What Success Looks Like in this Role:

• Consistent, high-quality content published across website and social channels.
• Improved visibility and performance of website content through SEO-led optimisation.
• Clear, engaging plant-focused storytelling that strengthens GrowTropicals’ brand voice.
• Regular, well-planned social media output aligned with campaigns.
  Increased audience engagement across digital platforms.
• Growing understanding and application of content strategy and digital marketing best practices.
  

The Ideal Candidate for this role will have:

• Strong written communication skills and excellent attention to detail.
• Genuine interest in digital marketing, content creation, or social media.
• Enthusiasm for houseplants and plant culture.
• Understanding of SEO or a willingness to learn.
• Organised, proactive, and comfortable juggling multiple tasks.
• Experience with content writing, blogging, or social media management.
  Familiarity with tools such as Shopify, SEO tools, Google Workspace, and Canva.
• Understanding of brand storytelling and visual content.
  

Why Join GrowTropicals?

• Work with a growing, creative, houseplant brand.
• Develop your skills across content, SEO, and digital marketing.
• Collaborate with passionate horticulture and marketing teams.
  Hybrid working with flexibility and autonomy.
• The chance to help shape how a modern plant brand connects with its community.

What We Offer:

• Salary: £25,000-30,000 based on experience 
• 28 days holiday, including bank holidays
• Hybrid working opportunities
• Sitewide employee discount 
• Free onsite parking
• Long-term growth potential with real opportunities to help shape the future of the business
• A supportive, creative and ambitious team

To apply:

Please send your CV and a cover letter to sonia@growtropicals.com.

GrowTropicals is an equal-opportunity employer and welcomes applications from all backgrounds.